What About Your Marketing Plan?
Jupiter, Fla.
August 27, 2003 - With college educations and retirement
to fund, the stakes are high for your financial portfolio to succeed.
Have you invested the same energy to define and implement a measurable
marketing strategy to attain your corporate vision? Does your marketing
strategy define a return on investment?
Who is your market? How are leads generated? Do you have a compelling
message? Why did your prospect hire your competitor?
After 18 years, Janet Smith decided to leave her Silicon Valley executive position at a former #2 Fastest Growing Fortune100 company, return to home-based Florida and launch 5th Dimension Marketing to provide strategic marketing plans, business consulting and ‘rent a VP of Marketing’ services to South Florida businesses. “Outstanding cash flow, sales, and customer service are the price of admission to a successful business; none are optional”, stated Smith. “Marketing is a key component of business strategy, targeting specific markets, products, services and accounts to generate sales and profits.”
Interviews of South Florida business executives exposed the recurring theme that marketing was equivalent to spending money on slick brochures and hip advertising, generating entertainment, but not profit. A change agent, Smith has helped organizations define and implement fresh, distinctive and measurable strategic marketing plans and business strategies focused on clients’ profits.
“We needed a customer service baseline metric, so I hired 5th Dimension to clarify why my customers are satisfied. Benefit Management Group, Inc. (BMG) is growing and I will not sacrifice superior customer service for growth,” said Ken Evelyn, Managing Partner of BMG. “Her research and conclusions confronted corporate communications and sales process methodologies that we considered ‘rock solid’. 5th Dimension is currently implementing a strategic marketing plan for us that is key to our delivering exceptional customer service during unprecedented growth.”
“5th Dimension took over a major marketing event for us in Charlotte, N.C that had great potential but little attention,” said Henry Ball, General Manager, Elite Flooring and Design, Inc. “The event was a huge success, we banked several new clients as a direct result and have had inquiries from many of our partners expressing their interest in being involved with any event we host. I have hired 5th Dimension to manage the 2nd annual event as well as other marketing initiatives that my company will undertake.”
A former Director of Engineering, VP of Marketing and CPA, Smith has written and implemented business plans from startups to major corporations. She has won awards for corporate communications in the creative, cutting-edge Silicon Valley as well as authored book forewords.
“I am here to stay”, stated Smith, a University of Florida graduate. “Ironically, my marketing plan for 5th Dimension includes minimal advertising dollars. My clients are generated mainly from referrals and networking. I practice what I preach. The strongest corporate communication tool is brand, the second: a compelling message. The best sales tool is a solid referral.”
With a unique blend of business, finance and technology acumen, 5th Dimension’s innovative marketing ideas are receiving marked attention in established Florida markets such as construction and healthcare. For more information, visit www.5dmarketing.com or call 561.746.5530.
