5th Dimension Marketing :: Strategic Planning

Clearly articulated strategies synchronize a company’s vision internally and provide focus. Venture capitalists, banks, prospective partners all require a well-defined business strategy.

Does your vision for expansion need
experienced assessment and clarity?
Does your existing direct or indirect channel generate new opportunities?
Can these opportunities be profitable?
At what investment? How soon?
Is diminishing or inconsistent sales
revenue a current concern? Why?
What company has the best practices
for you to mimic?
What are the success criteria for your marketing investment and how
is it measured?
WHY DID YOUR PROSPECT HIRE
YOUR COMPETITOR?

Every business strategy, from IBM to homebuilders must nail: Cash Flow, Sales, Customer Service.
None are optional; it's the price of admission.

After understanding the corporate vision,
a Strategic Plan assesses:

Strengths, weaknesses, opportunities, threats
Competition
Industry growth, market saturation, barriers to entry
Customer segments, motivations, unmet needs
Price elasticity
Financial projections
Business insurance, government regulations
Operating procedures, personnel requirements, use of technology

A Strategic Marketing Plan recommends the use of
marketing fundamentals:

Brand, corporate identity
Messaging, Value proposition
Promotions
Direct Marketing
Events
Public relations
Advertising
Sales tools e.g., References, collateral, web sites, case studies, etc.
Lead generating activities